Steve Flatow is President and Founder of SDF Management Group, which provides advisory and representation services to a wide range of sports-related businesses including sponsors, licensees, traditional and digital media, promotional agencies, law firms, nonprofits and foundations, venues and municipalities.
Previously, he was Head of Marketing for Bloomberg Sports, a division of Bloomberg L.P., where he was responsible for the launch of the company’s first-ever consumer product, an “intelligent” fantasy baseball app that employed Bloomberg’s vaunted analytical tools to predict future player and team performance. Prior to Bloomberg, he served as Senior Vice President of Partnerships at NYC and Company, New York City’s official marketing, tourism and partnerships company.
Earlier in his career, Steve served as VP/Director of Marketing for the National Hockey League. During a period of eight years, he oversaw all of the League’s business units, including sponsorship, licensing, publishing, video, and youth development. He built and ran a new Events Division to develop and monetize the League’s premier events, and he was the creator of the League’s All-Star Weekend format. He also served as Chief Marketing Officer of the Major Indoor Soccer League; and was Head of Business Development at the National Basketball Association for the Women’s National Basketball Association. He began his career at Wilson Sporting Goods, where he ran the basketball, soccer and football businesses and managed “official ball” partnerships with eight Leagues and 27 athletes.
